IPL Telecast Rights 2022

IPL Media Telecast Rights 2022 – Reliance, Amazon to bid for IPL Media rights along with Disney 

The players’ auction for IPL has been completed by the Board of Control for Cricket in India (BCCI). Now the board is organizing an IPL media rights auction. The matches, TV and digital broadcast rights of the two-woman Indian Premier League series will be auctioned. In which both Amazon and Reliance Industries are in competition.

 Amazon and Reliance Industries Limited will clash with Sony Group Corp and Walt Disney Company over the rights to Indian cricket media rights for five years of exclusive TV and digital broadcasts. There could be a digital fight between Amazon and Reliance over streaming rights in the IPL media rights auction.

Amazon and Reliance Industries are expected to take on Sony India and Disney India for exclusive five-year TV and digital broadcast rights of the matches of the two-month series, which could be worth up to Rs 50,000 crore ($6.7 billion). Reuters reported.

IPL Media Rights 2022- Amazon, Reliance is ready to bid for IPL Broadcast Rights with Disney 

Many companies are in line to buy IPL telecast rights 2022. It is interesting to note that Reliance owns the Network 18 group (Colors, ETV, MTV India) on TV and Jio TV in the OTT space. Amazon will reportedly partner with Sony for the TV space and will broadcast on Prime Video in the OTT space if it wins the auction.

IPL TV Telecast Rights & Sponsor Partners 

Presently, Disney-owned Star India is one of the top IPL broadcasters. And Sony+Zee has paid INR 16,348 Crore for the digital and television rights until 2022. Sony India has TV Telecast rights of the Indian Premier League from 2008 to 2017. Later Star Network simultaneously won the bid until the 2021 edition. For OTT Space, Disney+ Hotstar won the OTT Streaming rights for the period between 2015 and 2022. All of their contacts will expire in 2022. 

Dream11 and Vivo owned the sponsorship rights for IPL 2020 and IPL 2021 respectively and Tata Group won the rights for IPL 2022-23 worth INR 439.8 crore. 

IPL Media Telecast Rights 2022- Fight with Star India 

Star India is one of the top broadcasters in India. Disney-owned Star India and Sony have paid Rs 163.48 billion for digital and television rights till 2022. The viewership of league matches reached 350 million viewers during the first half of the 2021 season itself.

But now there is tough competition from Reliance and Amazon. Both the companies are also focusing on developing their digital platforms with the fast-growing e-commerce market of India. At the same time, after this collision, many companies are also afraid of loss.

IPL Media Rights Tender To Be Bid By Global Giants Including Reliance, Amazon, And Disney

Before the upcoming season of IPL 2022, many big companies are in the round for big media rights deals. Several other networks, including Sony Sports Network, global giant Disney Star Network, Reliance-Viacom18, and Amazon, are in the fray for the media rights of the IPL.

IPL TV & Live Streaming Auction Value

Here you can see the difference between the 2018-22 and 2023-27 seasons for the number of rights for the TV broadcast of the Indian Premier League. In the year 2018, Star India bought media rights for more than Rs 16,347 crore. Prior to Star India, Sony Pictures Networks held media rights (for Rs 8,200 crore) for a decade.

In the year 2018, when Star India took over the media rights, its amount almost doubled. Now the BCCI expects that this amount will triple for the 2023-27 season.

It is being told that the names of three big companies are coming in mainly to buy the broadcasting rights of IPL, which include Amazon, Reliance and Walt Disney. According to sources, the cost of bidding for these broadcasts can go up to 50 thousand crores.

Companies can also bid for these separately and can also buy all the rights together. Currently, the cost of broadcasting rights for one IPL match is Rs 54.5 crore. Star India is giving this much money to BCCI.

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